Smart Driving mobile app
A pay-per-mile insurance app that also provides valuable data to drivers.
Great app. Has all the information you need at your fingertips. Easy to navigate. We love Metromile.
5-star App Store Review
The Best!!
The app saved me from getting two tickets in one month…Sold!!
5-star App Store Review
Awesome User Interface.
Easy to use. Ended up saving me ~$50 per month. Sweet!
5-star App Store Review
Love the App.
I go on this app more than I would care to admit 'cause it's fun to look at your trips, miles charged, etc.
5-star App Store Review
METHOD
Metromile engaged Swim Interaction Design Studio for our user-centered process when they initiated work on V2 of their mobile app.
We began by conducting ethnographic studies with current and prospective Metromile customers, in their homes and cars. By carefully sifting through hours of video footage, we identified key themes and shared preliminary findings with Metromile stakeholders. We further refined the findings through a quantitative study.
This user research served as the starting point for product definition sessions held by Swim and an interdisciplinary Metromile team. The collaborative team brainstormed application features, clustered them, and assessed their value by revisiting the field observations and considering technological capabilities.
DESIGN
I created lo-fi wireframes and higher-fidelity clickable prototypes to visualize how the feature set could be delivered in a mobile app. Working closely with product development and the internal design team (who produced the final visuals), Swim defined both a long-term app strategy and the essential components that would comprise a near-term MVP.
TEAM
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2 UX Designers (incl. Me)
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1 Visual Designer
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1 Product Manager
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VP of Product
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CMO
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Internal iOS and Android Developers + QA
